Steven Fry

Head of Customer & Digital Services

Salford City Council

Visit Website

Steven has a varied public and private sector background.  He has worked in various roles across the range of service directorates including Customer Service, Children’s Services, Health, Social Care and Environment.

As a sociology graduate from the University of Salford, Steven’s passion has always been in user experience, analysing and understanding customer/societal interaction to make services the best for residents of the city.  The rise of the digital society has meant Steven has specialised in how the digital revolution will transform the way in which society and people interact and he now combines a solid technology understanding with a real world pragmatism which has the customer at its heart. In his current role he is responsible for reforming, designing, trialling and deploying the best customer experience for staff and residents, spanning all channels with a focus on digital whilst at the same time developing and embedding strategic transformation programmes across the organisation. Steven works closely with key partners across the city including Salford Royal, Salford University and the Greater Manchester Combined Authority.

Focused on new product development, strategy and launches, Steven has a clear ambition and vision that digital transformation will be at the heart of reforming the city council’s future DNA. Key priorities over the next year being a real drive on digital inclusion, customer insight, smart data and analytics and identity management which enable true service redesign. Steven also lead the team to be awarded Overall DL100 Winner 2018 (Digital Leaders) and Digital Council of the Year at the prestigious DL100 awards in June this year.

Participating in: